Joico Colorful Anti-Fade Shampoo (300mL)

A gentle cleansing shampoo which removes all impurities but leaves behind all the good stuff. With the Joico Colorful Anti-Fade Shampoo, daily build-up and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair colour.

The Colorful Collection replaces the Joico Color Endure range. Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

• Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair
• Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour

Lather, rinse, and repeat if desired. Follow with conditioner.